Cracker Barrel Crashes After Going Woke
Submitted by QTR's Fringe Finance
Cracker Barrel is learning the same lesson Bud Light did: fat, bearded, gun toting middle Americans not only dislike change — especially the “woke” kind — but will also turn on you for taking a staple brand they love and pile-driving it into the ground.
Today Cracker Barrel’s stock cratered more than 10% after the company unveiled a rebrand that scrapped its iconic barrel-and-man logo in favor of a sterile, text-only “woker” design minus the old white guy and the…well, cracker barrel.
The move, pushed by CEO Julie Felss Masino, has triggered furious backlash from customers, conservatives, and investors alike, with many calling it the chain’s “Bud Light moment. And me, just calling it grossly f**king incompetent.
I mean, honestly. How do you become goddamn CEO of Cracker Barrel without understanding that this is your demographic? If you asked me to find me a woke Democrat in this crowd, I couldn’t. If you asked me to find someone who does their own plumbing or shot a deer before 6AM the day this photo was taken, I could simply point to anyone — including the women.
How does the company’s CEO just not walk into one of their own restaurants and open their eyes? How does she not understand that nobody has ever said, “Let’s pull off at Exit 49 for a plate of woke minimalism.”
People go for biscuits the size of baseball mitts, kitschy décor that hasn’t changed since Nixon, and that faint smell of maple syrup soaked into the walls. Instead, the CEO has singlehandedly torched decades of brand identity with a text-only logo that looks like it was spit out by a bored intern with Microsoft Word...(READ THIS FULL COLUMN, 100% FREE, HERE).
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