Saifedean Ammous: I'd Sell Bitcoin If It Hits $12,000 To $15,000
Submitted by QTR's Fringe Finance
One of the most persistent narratives in Bitcoin is that its most committed advocates will “never sell.” The idea is that true believers simply accumulate, hold through every cycle, and never waver regardless of price. But reality is more complicated, as we saw over the last week.
Michael Saylor had became synonymous with the idea that Bitcoin should be held indefinitely, regardless of volatility. Yet when markets become stressed, even the strongest narratives tend to evolve. Saylor sold 32 bitcoin at the end of May. Not the end of the world, but enough to shatter his own narrative, as I wrote earlier this week:
For years, Saylor has built the cleanest and most aggressive Bitcoin message in corporate America: buy Bitcoin, hold Bitcoin, never sell Bitcoin. He has said it plainly and repeatedly. “Never sell your Bitcoin.” “You do not sell your Bitcoin.” “Sell a kidney if you must, but keep the Bitcoin.”
In February 2026, amid concerns that a prolonged Bitcoin downturn could force Strategy to liquidate holdings, Michael Saylor publicly stated that the company was "not going to be selling" and expected to be "buying Bitcoin every quarter forever."
“Never selling” was the immaculate narrative from Saylor. Bitcoin is pristine collateral. Bitcoin is superior capital. Bitcoin is the asset you never sell.
And now that narrative has been broken.
According to CoinDesk, Strategy sold 32 bitcoin between May 26 and May 31 for about $2.5 million, at an average net price of $77,135 per coin, according to a new 8-K filing. The sale was small relative to Strategy’s massive holdings, but the reason matters: the proceeds were earmarked to fund distributions on the company’s preferred stock.
And something that may shock bitcoin bulls is that Saylor isn’t the only example.
Saifedean Ammous—author of The Bitcoin Standard and one of Bitcoin’s most influential intellectual advocates—was asked directly this year whether there was a price at which he would admit his thesis was wrong and sell.
His answer surprised me, and I think would also surprise many bitcoin bulls...(READ THIS FULL ARTICLE HERE).