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The Agentic AI Shift

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by MKTContext
Monday, Sep 14, 2026 - 15:46

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The AI arms race continues with the announcements of Meta’s Muse and OpenAI’s GPT-6 Astra, both featuring notable advancements in agentic AI.

Muse is a full-fledged assistant integrated into WhatsApp, Instagram, and Facebook. Instead of just giving chatbot responses, it executes actions directly, like creating and placing shopping orders.

Astra, OpenAI’s next-gen flagship AI model, offers improved reasoning capabilities focused on multi-step execution, such as computer navigation and project management.

Earlier AI functioned like a librarian; ask and answer. Muse and Astra act as digital assistants. The shift requires significantly more compute, as agents run multi-step, iterative processes that plan, draft, self-correct, and refine before presenting results.

Higher compute usage is key to justifying ongoing AI capital expenditures. It is not enough to make smarter models. Industry growth relies on continuously increasing 1) the number of AI tasks, and 2) the complexity of tasks. This in turn incentivizes training even larger models.

The chart below shows that AI capability has increased exponentially for software programming tasks, which fuels continued AI development:

Length of AI tasks

Stop advancing AI, and revenues stop growing. OpenAI becomes worthless as its spending outstrips future potential profits. So what happens when compute growth eventually hits a wall?

Eventually, the volume or complexity of AI tasks may hit diminishing returns. If a 10,000-IQ model can’t solve a problem, an 11,000-IQ model probably won’t either. Some tasks just can’t be reduced to AI.

While we remain far from this upper limit, current market valuations assume indefinite exponential growth. The AI bubble is not priced for this possibility, leaving the sector vulnerable if development slows.

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