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Goldman Flags Coffee Demand Risks As Youth Unemployment Rises 

Tyler Durden's Photo
by Tyler Durden
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Goldman analysts find that a softening labor market, slowing traffic at major QSR chains, and intensifying competition are raising investor concerns about ready-to-drink (RTD) and specialty coffee demand. Since Gen Z is a key driver of RTD coffee at QSRs, the analysts highlight several "swing factors" to watch that could influence demand from this younger cohort.