The Beautiful Game
World Cup & World Economy
BofA’s latest “Beautiful Game” report runs 50 pages deep into the macro, tech and consumption machine that is the 2026 World Cup. Think 6 billion viewers, $2.3 trillion industry revenues, 0.4% GDP impact and data volumes measured in exabytes. From airlines to AI to betting flows, this is no longer sport, it’s an economic event. Below we pull out the 10 best charts that actually matter.