Bitcoin - what about some 2017 seasonality?

Serious institutional money buying bitcoin, it moves according to Metcalfe's Law, sky is the limit, inflation hedge etc are all arguments by bitcoin bulls made over the past months. We have even had CEOs buying bitcoins for their shareholders instead of developing the business. Sure, as a trade it has been great so far, but a company should be more than a big bet on bitcoin in order to exist, or? As we have been arguing over past weeks when it comes to bitcoin, the biggest factor of them all is