Ferrari Fever Hits Samsung, SK Hynix Workers As AI Memory Boom Mints New Wealth
The global memory boom, with Samsung at the epicenter of the production ecosystem, appears to be generating a sudden wealth effect among some employees, with local media reporting that newly enriched chip workers are now panic-buying luxury sports cars.
A short clip from MBC News, the news division of Munhwa Broadcasting Corporation and one of South Korea's top national TV and radio broadcasters, featured at least one exotic car dealership reporting a sharp uptick in Samsung Electronics and Hynix employees seeking to buy high-end sports cars.
"We've been getting dozens of phone calls every day for the past month. The customers coming in are mostly employees from Samsung Electronics and SK Hynix. There have been a lot more people coming to look at cars priced over 100 million won (~$73,000 USD)," a MBC reporter could be heard saying in the news segment.
Just in: Employees at high-end and supercar dealerships in Korea say their showrooms are packed with Samsung and SK hynix employees. pic.twitter.com/LuCxWj3cpS
— Jukan (@jukan05) May 22, 2026
Google Search trends confirm a recent spike in internet searches for "Ferrari dealer" as Samsung and SK Hynix have become the world's most important memory companies.
Shares of Samsung and SK Hynix have gone absolutely parabolic ...
... as well as KOSPI.
Meanwhile...
We suspect the exotic-car buying spree will accelerate once Samsung and its largest union reach a new labor deal. Voting begins Saturday. Coverage here.